RealD to Open Office in Russia

RealD to Open Office in Russia

Moscow Office Brings Expanded Company Presence to Emerging Russian Cinema Market

ST. PETERSBURG, Russia & LOS ANGELES--(BUSINESS WIRE)-- RealD Inc. (NYS: RLD) , a leading provider of 3D cinema technology, announced today that the company will open its first office in Russia later this month. Located in Moscow, the new office will complement the company's Western Europe office in the United Kingdom and increase RealD's presence across Russia's emerging cinema landscape. RealD's Russia office will focus on sales, customer service, exhibitor relations and operations for the company's 3D Cinema Division.

Robert Mayson, Managing Director, RealD Europe said, "Through this office, we will work with exhibitors to demonstrate the long-term benefits of using RealD's industry-leading 3D projection technology. RealD delivers a bright and realistic viewing experience with lightweight and comfortable 3D glasses. Today's moviegoer has come to expect the premium 3D visual experience RealD delivers and we look forward to furthering the reach of RealD across Russia's growing premium cinema market."

The announcement was made during Russia's KinoExpo 2012, the world's third largest international exhibition of cinema theatre equipment, at which RealD is providing the 3D technology for studio product presentations of THE LIFE OF PI for Twentieth Century Fox and THE HOBBIT and THE GREAT GATSBY for Warner Bros.

The Russian 3D market continues to be a growth area for 3D with the number of 3D enabled screens increasing by more than 200% over the 24 month period from June 2010 through June 2012, according to IHS Screen Digest. Total cinema box office in Russia increased to more than $1.1 billion in 2011, a record for the Russian market.

Headquartered in Beverly Hills, California in the United States, RealD also has offices in Boulder, Colorado (USA), London (UK), Tokyo (Japan), Hong Kong and Shanghai (China).

RealD is the world's most widely used 3D cinema technology with more than 20,700 screens equipped with RealD 3D by approximately 900 exhibitors in 68 countries around the world (as of June 22, 2012).

About RealD Inc.

RealD is a leading global licensor of 3D technologies. RealD's extensive intellectual property portfolio is used in applications that enable a premium 3D viewing experience in the theatre, at home, elsewhere. RealD licenses its RealD Cinema Systems to motion picture exhibitors that show 3D motion pictures and alternative 3D content. RealD also provides its RealD Display, active and passive eyewear, and RealD Format technologies to consumer electronics manufacturers and content producers and distributors to enable the delivery and viewing of 3D content. RealD's cutting-edge 3D technologies have been used for applications such as piloting the Mars Rover.

RealD was founded in 2003 and has offices in Beverly Hills, California; Boulder, Colorado; London, United Kingdom; Shanghai, China; Hong Kong; Moscow, Russia; and Tokyo, Japan.

For more information, please visit our website at www.reald.com.

Cautionary note on forward-looking statements

This press release includes forward-looking information and statements, including but not limited to: statements concerning the utilization of RealD 3D technology at KinoExpo 2012 and the establishment of a RealD office in Russia. These statements are based on RealD's current expectations and beliefs, as well as a number of assumptions concerning future events. Such forward looking statements are subject to known and unknown risks, uncertainties, assumptions and other important factors, many of which are outside RealD's control that could cause actual results to differ materially from the results discussed in the forward-looking statements. RealD's annual and quarterly reports include a more detailed discussion of the risks and uncertainties that may cause that could cause actual results to differ materially from the results discussed in the forward-looking statements.

RealD undertakes no obligation to update publicly the information contained in this press release, or any forward-looking statements, to reflect new information, events or circumstances after the date they were made, or to reflect the occurrence of unanticipated events.

© 2012 RealD Inc. All Rights Reserved.

Media Contacts:
Rick Heineman (RealD)
310-385-4020
rheineman@reald.com
or
Anna Miller (42West for RealD)
212-277-7775
anna.miller@42west.net
or
Investor Contact:
Erik Randerson, CFA (RealD)
424-702-4317
eranderson@reald.com

KEYWORDS: United States Europe North America California Russia

INDUSTRY KEYWORDS:

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