Local Corporation Set to Monetize Mobile in $2.7 Billion Mobile Advertising Market

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Local Corporation Set to Monetize Mobile in $2.7 Billion Mobile Advertising Market

Leveraging company's extensive local online infrastructure with Local.com mobile app


IRVINE, Calif.--(BUSINESS WIRE)-- Local Corporation (NAS: LOCM) , a leading online local media company, today announced it is extending its current online infrastructure for search and advertising for local business onto mobile devices with the release of its Local.com mobile app for iOS® and Android™ enabled devices. The new app provides on-the-go consumers with the ability to search for information on local businesses, including products and services.

The move marks Local Corporation's expansion into the growing U.S. mobile advertising market, which is expected to reach $2.7 billion this year, according to BIA/Kelsey.

The Local.com mobile app is free and now available for download on the iOS platform here and the Android platform here. The app is iOS 6 compatible.

"Local Corporation expects to generate over $100 million in revenues this year by connecting local businesses with online customers. As a result, we believe we're well positioned to monetize mobile consumers at the local level as well," said Michael Sawtell, president and chief operations officer, Local Corporation. "We've received positive feedback on the app so far, and we're confident that the Local.com app's streamlined interface, relevant results and broad feature set will appeal to today's mobile consumer. We believe that our expanding suite of mobile offerings unlocks new potential value across our local media platform and that we're poised to lead in the emerging mobile local market."

The Local.com app is one of the first local search apps to include "smart" suggestions, which proactively help consumers discover local businesses that directly meet their needs. The location-based app provides over 30 user-friendly suggestions based on the time of day, location and current weather of consumers using the app, such as "find a movie theater in my area" or "warm up with a hot beverage" that shorten the distance between search and satisfaction.

Consumers can search via the app by typing or using voice search to find interactive business listings that include directions, reviews, quick engagement options and more.

Additional features of the app include:

  • Ability to search using keyword, location, category and voice search

  • Personalized home page, with local maps and weather information

  • One touch access to call businesses, view business locations, maps and directions

  • Access to user reviews, including the ability to rate and review businesses

  • Ability to take photos from phone or device and post to reviews

  • Ability to create a custom profile, save to favorites and share with friends via social media

More information on the app and its key elements can be viewed at: http://app.local.com/.

About Local Corporation

Local Corporation (NAS: LOCM) is a leading online local media company that connects brick-and-mortar businesses with over a million online and mobile consumers each day using a variety of innovative digital marketing products. To advertise, or for more information, visit: http://www.localcorporation.com.

Forward Looking Statements

This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as "anticipate," "plan," "will," "intend," "believe" or "expect" or variations of such words and similar expressions are intended to identify such forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements. Key risks are described in the filings we make with the U.S. Securities and Exchange Commission. The forward-looking statements in this release speak only as of the date they are made. We undertake no obligation to revise or update publicly any forward-looking statement for any reason. Unless otherwise stated, all site traffic and usage statistics are from third-party service providers engaged by the company.

iOS is a trademark or registered trademark of Cisco in the U.S. and other countries and is used under license.

Android is a trademark of Google Inc.



Investor Relations Contact:
Local Corporation
Janine Zanelli, 949-341-5340
jzanelli@local.com
or
Media Relations Contact:
Local Corporation
Cameron Triebwasser, 949-789-5223
ctriebwasser@local.com

KEYWORDS: United States North America California

INDUSTRY KEYWORDS:

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