Birds Eye® Voila!® Sets Out to Show America If You Try It, You'll Like It!

Birds Eye® Voila!® Sets Out to Show America If You Try It, You'll Like It!

Birds Eye Voila! Kicks Off Multi-City Food Truck Tour of the United States

PARSIPPANY, N.J.--(BUSINESS WIRE)-- Birds Eye® Voila!®, a portfolio brand of Pinnacle Foods Inc., today announces the kick off of its "Try It, You'll Like It" food truck tour for families to discover delicious Birds Eye Voila! skillet meals and see how easy it is to serve a complete dinner in minutes. The food truck will visit locations in nine major U.S. cities starting today in San Diego, Calif. and concluding in New York City, N.Y. in October. Showing up in unexpected places in each city, the food truck will provide meal preparers with dinner solutions that will please everyone around the table.

"We know that when consumers try Birds Eye Voila! skillet dinners they love the taste, convenience and the fact they're jam packed with vibrant and delicious Birds Eye veggies," says Brandi Unchester, Senior Brand Manager, Birds Eye Voila!. "That's why we're heading out on the road—we're going across America to give everyone a taste of our delicious Birds Eye Voila! skillet meals."

At the food truck, consumers will be invited to try free samples of Birds Eye Voila!'s complete skillet meals made with premium Birds Eye vegetables, including family favorites like Garlic Chicken, Alfredo Chicken and Cheesy Chicken. Those who visit the food truck in their city will also have the opportunity to win prizes and coupons for Birds Eye Voila! meals.

"Every mom wants to serve complete, wholesome dinners for her family, but it doesn't happen as often as she would like," Unchester continues. "On the tour, Birds Eye Voila! will show moms how easy it can be to triumph the dinnertime dilemma with our complete, veggie-rich skillet meals."

To visit the food truck in your city, follow @VoilaFoodTruck on Twitter for its exact location, updates and news.

About Birds Eye

Birds Eye® unlocks the wonder of vegetables and makes them accessible and enjoyable to everyone, everyday. Using vegetables picked and frozen at their peak of freshness, Birds Eye® helps Americans make vegetables a meaningful part of everyday life. Providing a range of tasty and exciting solutions that make eating vegetables a memorable taste experience, Birds Eye® has something for everyone: with pure and simple vegetables under the Birds Eye®, C&W®, Freshlike® and McKenzie's® brand names; Birds Eye Steamfresh® vegetables and vegetable rich blends; and Birds Eye Voila!® complete frozen meals. For more information on Birds Eye® visit www.birdseye.com or www.facebook.com/BirdsEyeVegetables. Birds Eye® is a portfolio brand of Pinnacle Foods Inc.

About Pinnacle Foods

In more than 85% of American households, consumers reach for Pinnacle Foods brands. Pinnacle Foods is a Top 1000 Company ranked on Fortune Magazine's 2011 Top 1000 companies list. We are a leading producer, marketer and distributor of high-quality branded food products, which have been trusted household names for decades. Headquartered in Parsippany, NJ, our business employs an average of 4,400 employees. We are a leader in the shelf stable and frozen foods segments and our brands hold the #1 or #2 market position in 10 of the 12 major categories in which they compete. Our Duncan Hines Grocery Division manages brands such as Duncan Hines® baking mixes and frostings, Vlasic® shelf-stable pickles, Mrs. Butterworth's® and Log Cabin® table syrups, Armour® canned meats, Brooks® and Nalley® chili and chili ingredients, Duncan Hines® Comstock® and Wilderness® pie and pastry fruit fillings and Open Pit® barbecue sauces. Our Birds Eye Frozen Division manages brands such as Birds Eye®, Birds Eye Steamfresh®, C&W®, McKenzie's®, and Freshlike® frozen vegetables, Birds Eye Voila!® complete bagged frozen meals, Van de Kamp's® and Mrs. Paul's® frozen prepared seafood, Hungry-Man® frozen dinners and entrées, Aunt Jemima® frozen breakfasts, Lender's® frozen and refrigerated bagels, and Celeste® frozen pizza. Our Specialty Foods Division manages Tim's Cascade Snacks®, Hawaiian® kettle style potato chips, Erin's® popcorn, Snyder of Berlin® and Husman's® snacks in addition to our food service and private label businesses. Further information is available at http://www.pinnaclefoods.com.

Media:
Pinnacle Foods
Chris Spina, 973-541-8620
mediainquiries@pinnaclefoods.com

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