Green Mountain Coffee Roasters Inc.'s Keurig Vue Brewing System Wins at Internationally Renowned Edi

Green Mountain Coffee Roasters Inc.'s Keurig Vue Brewing System Wins at Internationally Renowned Edison Awards

Keurig® Vue® Recognized as Gold Winner in Consumer Packaged Goods Beverage Preparation Category

READING, Mass.--(BUSINESS WIRE)-- Green Mountain Coffee Roasters, Inc. (GMCR) (NAS: GMCR) , a leader in specialty coffee and coffee makers, today announced its Keurig® Vue® brewing system has been recognized as a 2013 gold Edison Award™ winner in the consumer packaged goods beverage preparation category. The distinguished Edison Awards symbolize the persistence and excellence personified by Thomas Alva Edison, inspiring creative minds to remain in the forefront of innovation, creativity and ingenuity in the global economy.

Green Mountain Coffee Roasters Inc.'s Keurig Vue Brewing System Wins at Internationally Renowned Edison Awards (Photo: Business Wire)

"Being recognized with an Edison Award is one of the highest accolades a company can receive in the name of innovation and business success. The Edison Awards honor excellence in new product and service development, marketing, human-centered design and innovation," says Frank Bonafilia, Edison Awards' executive director. "The Keurig® Vue® brewing system and the advanced personalization options available demonstrate the innovative and persistent essence of Thomas Alva Edison's legacy."

"We are deeply honored to have been named a gold winner by the prestigious Edison Awards," says Michelle Stacy, president of GMCR's Keurig business unit. "As we celebrate Keurig's 15-year history of game-changing innovation, we are humbled that the Keurig® Vue® brewing system, which incorporates our most advanced technology yet and is the result of steadfast dedication to applying consumer insight to inspire innovative thinking, has been recognized as the leader in its category. The Keurig® Vue® brings Keurig's best cup to consumers, offering enhanced customization options that provide stronger, bigger and hotter beverages."

Nominees for the Edison Awards were judged by more than 3,000 senior business executives and academics from across the nation whose votes acknowledged the Finalists' success in meeting the award criteria of Concept, Value, Delivery and Impact. The Panel included members of the Marketing Executives Networking Group (MENG), the American Association Advertising Agencies (4As) the Chief Marketing Officer Council (CMO), the Design Management Institute (DMI), the American Productivity & Quality Center (APQC) the American Society of Mechanical Engineers (ASME) and the Association of Technology Management & Applied Engineering (ATMAE). Also on the Panel were hundreds of past Edison Award winners, marketing professionals, scientists, designers, engineers and academics.

Award winners were announced on April 25, 2013, at the Edison Awards Annual Gala, held at the historic Navy Pier in Chicago. On-site for the award ceremony was Keurig co-founder, Richard Sweeney, along with members of the Keurig® Vue® engineering, research and development, beverage and marketing teams.

The Edison Awards is a program conducted by Edison Universe, a 501(c)(3) charitable organization dedicated to fostering future innovators. The 2013 Edison Awards were sponsored by Nielsen, Discovery Communications, Science Channel, and USA Today. For more information about the Edison Awards, Edison Universe and a list of past winners, visit www.edisonawards.com.

Celebrating 15 years of innovation in 2013, the Keurig® single cup brewing system has revolutionized the way people consume their beverages both at home and at the office. The single cup technology behind the Keurig® brand has disrupted consumer behavior and made quality coffee and other specialty beverages a staple option. The Keurig ® Vue® commercial brewer, V1200, received the Gold Award for Innovation in the OCS & Water Equipment Category at the 2012 National Automatic Merchandiser Association's One Show for its innovative offerings. In addition, Keurig® was named coffee maker "Brand of the Year" in the 2012 and 2013 Harris Poll EquiTrend® Equity Studies. According to NPD Group, a leading syndicated data provider, in the fourth quarter of the 2012 calendar year (October-December) the Keurig ® Vue® brewing system ranked #8 in the coffee/espresso maker category in dollar sales and was the #1 brewer based on dollar and unit sales for brewers priced above $175.

About Green Mountain Coffee Roasters, Inc.

As a leader in specialty coffee and coffee makers, Green Mountain Coffee Roasters, Inc. (GMCR) (NAS: GMCR) , is recognized for its award-winning coffees, innovative Keurig® single cup brewing technology, and socially responsible business practices. GMCR supports local and global communities by investing in sustainably-grown coffee, and donating a portion of its pre-tax profits to social and environmental projects. For more information, please visit www.GMCR.com, www.greenmountaincoffee.com, or www.keurig.com.

GMCR routinely posts information that may be of importance to investors in the Investor Relations section of its website, including news releases and its complete financial statements, as filed with the SEC. The Company encourages investors to consult this section of its website regularly for important information and news. Additionally, by subscribing to the Company's automatic email news release delivery, individuals can receive news directly from GMCR as it is released.

Forward-Looking Statements

Certain information contained in this filing, including statements concerning expected performance such as those relating to net sales, earnings, cost savings, acquisitions and brand marketing support, are "forward-looking statements". Generally, these statements may be identified by the use of words such as "may," "will," "would," "expect," "should," "anticipate," "estimate," "believe," "forecast," "intend," "plan" and similar expressions intended to identify forward-looking statements. These statements may relate to: the expected impact of raw material costs and our pricing actions on our results of operations and gross margins, expected trends in net sales and earnings performance and other financial measures, the expected productivity and working capital improvements, the ability to maximize or successfully assert our intellectual property rights, the success of introducing and producing new product offerings, ability to attract and retain senior management, the impact of foreign exchange fluctuations, the adequacy of internally generated funds and existing sources of liquidity, such as the availability of bank financing, the expected results of operations of businesses acquired by us, our ability to issue debt or additional equity securities, our expectations regarding purchasing shares of our common stock under the existing authorizations, and the impact of the inquiry initiated by the SEC and any related litigation or additional governmental inquiry or enforcement proceedings.

These and other forward-looking statements are based on management's current views and assumptions and involve risks and uncertainties that could significantly affect expected results. Results may be materially affected by external factors such as damage to our reputation or brand name, business interruptions due to natural disasters or similar unexpected events, actions of competitors, customer relationships and financial condition, the ability to achieve expected cost savings and margin improvements, the successful acquisition and integration of new businesses, fluctuations in the cost and availability of raw and packaging materials, changes in regulatory requirements, and global economic conditions generally which would include the availability of financing, interest, inflation rates and investment return on retirement plan assets, as well as foreign currency fluctuations, risks associated with our information technology systems, the threat of data breaches or cyber-attacks, and other risks described in our filings with the Securities and Exchange Commission.

Actual results could differ materially from those projected in the forward-looking statements. We undertake no obligation to update or revise publicly, any forward-looking statements, whether as a result of new information, future events or otherwise, except as may be required by law.

Photos/Multimedia Gallery Available:http://www.businesswire.com/multimedia/home/20130426005484/en/

Media Contact:
GMCR's Keurig Business Unit
Lynda McKinney, 781-205-7327
Director of Public Relations
lynda.mckinney@keurig.com
or
Investor Contact:
GMCR
Katie Gilroy, 781-205-7345
Corporate Communications Manager
katie.gilroy@gmcr.com

KEYWORDS: United States North America Massachusetts

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