Betty Crocker Teams Up With 'Wicked' on 2 Witchy Baking Kits
Something Wicked this way comes from Betty Crocker!
The household pantry staple brand teamed up with the musical/fantasy movie on two new Halloween-ready products that we fear every kid and magic-loving adult will want to get their hands on.
The new collaboration takes two Betty Crocker recipes and adds a festive twist we're sure no one saw coming–unless, maybe, you're a clairvoyant. And yes, it's already available or on its way to hitting store shelves, so if patience isn't your virtue either, you're in luck.
According to several store listings–including Walmart and Target–as well as a post from food blogger Markie_devo, Betty Crocker and Wicked conjured up two pre-measured cake mixes that, get this, change color!
The new color-changing cupcake recipe box creates "spellbinding, color-changing cupcakes in Enchantingly Emerald or Perfectly Pink hues," per the official description. This kit includes color-changing cupcake mix, whipped topping mix, edible glitter, and baking cups.
Meanwhile, the color-changing cake pop kit magically makes cookie dough pops in just as charming hues thanks to its color-changing cookie dough mix, white melting wafers, edible glitter, and sticks.
Those mixing up the potion–whether it be for cupcakes or cake pops–won't know what bewitching color of treats they have until after they've added all the ingredients, as described in the product details. The description also notes that the cookie dough pops "are safe to eat raw because we use heat-treated flour."
Fans appeared pleased, with many taking to the comments of the Instagram influencer's post admitting that they're already "keeping an eye out for" the new additions, despite it only being August.
Along with Betty Crocker, a wide array of other brands are also feeling the spooky fall spirit a little early, including HomeGoods (which just restocked a fall-favorite pantry item), Arby's, and Disney, of course, as well as Starbucks, Fanta, Kit Kat, Keebler, Pop Tarts, M&Ms and Twizzlers.
