Beyoncé spotted in Nutley for the reported filming of a Levi's Jeans commercial

Queen Bey herself was reportedly in New Jersey recently, and it wasn't for a sold out concert. Instead, she was spotted in Nutley filming an alleged commercial for Levi's Jeans.

Here is everything we know about Beyoncé's recent visit to New Jersey and her potential collab with Levi's Jeans.

Rumors that Beyoncé was in town first started floating on Wednesday when pop culture media and news company Pop Crave posted on X, formerly Twitter, "Beyoncé is reportedly filming something in Nutley, New Jersey."

The post has since gathered over 617,000 views and 140 replies. Many of the replies consisted of other X users posting their theories about the "Texas Hold 'Em" singer's reason for dropping by the Garden State.

"Like a music video?" asked one respondent.

"Cowboy Carter visuals," said another.

One X user replied, "Be calm, it's just a Levi's Jeans commercial."

Also on Wednesday, @beyscatalog on X posted a video of the alleged commercial set which appeared to be set up just outside of the Nutley Diner.

Several Nutley locals also took to social media to discuss the situation, asking what was being filmed by the diner on local Facebook groups.

On Friday morning, a spokesperson for the Nutley Diner confirmed the rumors to be true saying in an email to NorthJersey.com, "Yes, the rumors are true. A commercial for Levi's Jeans was filmed at the laundromat next door to the Nutley Diner. The commercial featured Beyoncé."

While Levi's has not yet announced the partnership, it does make sense as a song called "LEVII'S JEANS" featuring Post Malone is one of 27 songs that make up Beyoncé's most recent album, "Cowboy Carter," which was released on March 29.

As reported in March by People Magazine, the clothing company joined in on the hype around the new album, changing its profile pictures on social media to spell "Levi's" with two "I"s. It also changed its bio to read: "FKA (formerly known as) Levi's" accompanied by the bumblebee emoji.

CNN reported in April that visits to Levi's stores increased by 20% during the week of Easter Sunday, two days after the album was released, compared to the average for Easter week during the previous three years.

Per CNN, Levi's CEO Michelle Gass said on an earnings call with analysts in April, "Denim is having a moment and the Levi's brand is having a powerful moment around the world ... I don't think there's any better evidence or proof point than having someone like Beyoncé, who is a culture shaper, to actually name a song after us."

The release date for the commercial is not known at this time.

This article originally appeared on NorthJersey.com: Beyoncé spotted while filming a commercial in Nutley NJ

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