Has Apple Lost Its Mojo?

Apple's (NASDAQ: AAPL) newest iPhones aren't providing a lot of inspiration for people to buy new devices, and that may lead to further revenue declines for the company.

What Travis Hoium is most worried about in the video below is the search deal from Alphabet's Google being replaced with Apple Intelligence, turning a revenue center into a cost center.

*Stock prices used were end-of-day prices of Sept. 10, 2024. The video was published on Sept. 10, 2024.

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Suzanne Frey, an executive at Alphabet, is a member of The Motley Fool's board of directors. Travis Hoium has positions in Alphabet and Apple. The Motley Fool has positions in and recommends Alphabet, Apple, and Taiwan Semiconductor Manufacturing. The Motley Fool has a disclosure policy. Travis Hoium is an affiliate of The Motley Fool and may be compensated for promoting its services. If you choose to subscribe through their link they will earn some extra money that supports their channel. Their opinions remain their own and are unaffected by The Motley Fool.

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