H-E-B announces Fort Worth ‘Feast of Sharing’ details, seeks volunteers for free dinner

Kate Marijolovic

H-E-B will be holding its 2024 Feast of Sharing in Fort Worth at Dickies Arena on Wednesday, Nov. 6, from 3 to 7 p.m.

Attendees of the free, first-come first-serve event will enjoy a “Texas-style” meal and festive holiday celebration. The event will feature live entertainment, a kid’s zone, Santa greetings and health and family services.

The San Antonio-based grocer will be hosting 34 Feast of Sharing events across Texas and Mexico this holiday season, each of which usually serve between 10,000 and 15,000 people. Representatives from over 40 social service agencies also attend to connect community members with resources in their area.

This year’s dinner will be Fort Worth’s 12th Feast of Sharing. The Dallas Feast of Sharing will be Friday, Nov. 8, from 3 to 7 p.m. at Fair Park.

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H-E-B is recruiting 1,000 volunteers to support the event. Volunteers can register to help with the Fort Worth dinner on Central Market’s website.

H-E-B typically serves over 250,000 meals each year through its Feast of Sharing events.

The local Feast of Sharing is expected to serve about 25,000 guests from 2 to 7 p.m. at Will Rogers Memorial Center, Amon G. Carter Exhibit Hall, 3401 W Lancaster Avenue, Fort Worth.
The local Feast of Sharing is expected to serve about 25,000 guests from 2 to 7 p.m. at Will Rogers Memorial Center, Amon G. Carter Exhibit Hall, 3401 W Lancaster Avenue, Fort Worth.

“It’s truly heartwarming to witness our community come together during the holiday season to help others,” said Mabrie Jackson, the managing director of public affairs for H-E-B and Central Market. “We’re excited to serve even more people a delicious holiday meal this year.”

H-E-B has held Feast of Sharing events since 1989. Over 375,000 volunteers have participated in the event since it began, helping serve almost 4 million meals. The Feast of Sharing is part of the company’s hunger relief program, which donated roughly 33 million pounds of food to families in need in 2023.

H-E-B, which also owns and operates Central Market and Joe V’s Smart Shop, has over 435 stores in Texas and Mexico. The company’s annual sales are roughly $43 billion.

Volunteer Rita Lindbom of North Richland Hills help set meals up for guests at the H-E-B/Central Market Feast of Sharing at Will Rogers Memorial Center in Fort Worth on Tuesday, Nov. 10, 2015.
Volunteer Rita Lindbom of North Richland Hills help set meals up for guests at the H-E-B/Central Market Feast of Sharing at Will Rogers Memorial Center in Fort Worth on Tuesday, Nov. 10, 2015.

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