Kelce Mix; what’s in General Mills’ blend named for NFL brothers

Brothers and Super Bowl champions Travis and Jason Kelce love a good grub.

The brothers teamed up with mom Donna Kelce for a Campbell's Soup promotion in 2023, and now they are tacking breakfast with a new dry cereal.

What is the Kelce brothers' new cereal?

The Kelce brothers revealed their favorite cereal brands on a recent edition of their joint "New Heights" podcast, during which they mentioned several cereals produced by General Mills.

That episode led to the Kelce Brothers partnering with General Mills to create the "Kelce Mix."

"I take my cereal game seriously, and thank goodness, because Cereal Training Camp was no joke,” Jason Kelce said in a press release issued by General Mills. "The only thing Travis and I know more about than football is cereal, so we’re honored to take home the victory and consider ourselves officially inducted into cereal culture with Kelce Mix."

What does the Kelce Mix taste like?

The Kelce Mix sounds like a sweet, crunch trail mix in a cereal bowl.

It’s a combination of the three cereals the Kelce Brothers mentioned as their favorites on the "New Heights" podcast: Cinnamon Toast Crunch, Lucky Charms, and Reese's Puffs.

"I’ve said that I’d eat a whole box of Reese's Puffs cereal in one sitting, and while I stand by that, our creation might just be the new MVP of the cereal aisle,” Travis Kelce said in the press release. “We’d go through two to three boxes of our favorite cereals a week when we were growing up, so being able to team up with General Mills now is a full circle moment for us.”

Damon C. Williams is a Philadelphia-based journalist reporting on trending topics across the Mid-Atlantic Region.

This article originally appeared on USATNetwork: What does the new cereal from Travis and Jason Kelce taste like?