Joanna Gaines's New Fall Collection at Target Is Too Gorgeous (And Wallet-Friendly) to Be Missed
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Fall is officially knocking at the door—and while you might not be ready to let go of summer, the new Hearth & Hand with Magnolia collection at Target might be enough to change your mind. HGTV’s Joanna Gaines has outdone herself (yet again) with her fall 2024 line, which is all about cozy textures, warm tones, and timeless farmhouse silhouettes. We’re talking everything from a rustic six-person dining table (for just $500) to stunning stone cottage artwork that could’ve been plucked from your local flea. The entire collection is fit with earthy neutrals, artisanal details and a touch of the outdoors brought inside—including soft, textural bedding that’s perfect for crisp fall mornings.
The best part? Items start at $10 and go as high as $500, so you have plenty of options to shop within your budget So, whether you’re looking to make a big statement or just add a few cozy touches, here are 10 pieces that will help you effortlessly transition your home from summer to fall.
Joanna Gaines’s Target Fall Collection at a Glance
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1. Boucle Upholstered Accent Arm Chair
With clean lines and a mid-century modern silhouette, this chair can bring a whisper of elegance to a cozy reading nook or living room seating arrangement. The aged oak finish on the wood frame gives it a warm, timeless appeal while the brass detailing adds just the right amount of shine. It also features bouclé fabric upholstery that invites you to sink in—and polyurethane foam padding on the seat and back offers ample support. Bonus: it measures just over 35 inches high and 25 inches wide, so it’s perfectly proportioned for lounging without taking over the room.
2. Stanley Cabernet Red FlowState Tumbler
There’s a reason why Stanley tumblers have blown up on your TikTok feed: it features double-wall vacuum insulation to keep your drinks cold for up to 11 hours—or iced for two days straight. What makes this one unique, however, is that it comes in exclusive finishes from the Hearth & Hand with Magnolia collection. My personal favorite is the cabernet red finish (shown in the middle above), though it’s also available in macadamia tan and a knit-inspired clay orange pattern. The best part? The recycled stainless steel is dishwasher-safe and BPA-free (so it’ll look just as good after a year of use). “I got the off-white/grey and maroon tone and I love it! Perfect fall cup. Also, I’m an officer and this thing keeps my drinks cold throughout my entire shift I’m in my work vehicle,” one Target reviewer writes.
3. Fluted Stoneware Mini Bowls
Perfectly sized for everything from morning oatmeal to evening dips, this set of four handcrafted stoneware bowls features a fluted design that can bring a rustic table touch. The assorted harvest hues make them easy to mix and match with your existing serveware—making them perfect for fall entertaining. Plus, with a durable glazed finish, they’re practical, too. You can pop them in the microwave for quick reheating and toss them in the dishwasher for easy cleanup. “The richness and depth of their colors have an earthy, moody vibe… very suitable for an autumn harvest look. I like that they are dishwasher safe—and they stack well for space-saving,” says one happy customer.
4. Resin Table Lamp
You’ll want to add this reviewer-beloved resin table lamp to your cart (while it’s still in stock). The base has a beautiful, textured surface that mimics a concrete vibe—making it feel both modern and earthy. It’s also topped with a drum-shaped linen shade, which casts a soft, ambient light that’s just right for creating a cozy fall atmosphere. One reviewer mentioned, "I had been searching all over for 'concrete' or 'cement' look lamps, and all of the ones I liked were $100-$200 or even more. [You can’t beat the price point of this one], where the wood accents and shade are a very light cream color with the slightest touch of darker fibers woven in…looks so beautiful." In fact, 168 Target shoppers all seem to agree: “It looks like a high-end concrete lamp with beautiful barrel shades with rich wood accents.” Even better? It comes with an LED bulb.
5. Linen Blend Comforter Set
This bedding set—which includes a soft-filled comforter and matching two pillow shams—is sure to add some seasonal warmth to your master suite or guest room. The midweight linen-cotton blend is not only cozy but also brings a chic, textured look (that’s way more luxurious than its price tag would suggest). One reviewer shares, “This linen comforter is exactly what I was looking for. It’s simple, medium-weight, and has a lovely textured design. And the natural taupe is a beautiful color!” To that end, it’s available in three organic hues, and the machine-washable construction ensures it’ll hold up over time. “Until now, it has been impossible to find a plain white comforter that had ZERO design/textures—only solid white. This one is gorgeous, soft, linen perfection. I finally have the luxury hotel bed look I’ve always wanted,” another person raves.
6. Rustic Ceramic Salt Scalloped Jar Candle
The season for cozying up would be incomplete without a fall candle—and this beautifully designed vessel includes a scalloped ceramic jar with 32 hours of burn time. It also features Magnolia’s signature salt scent, which reviewers laud for creating a fresh, inviting atmosphere that makes it easy to unwind. Take it from one customer, who raves over the 20-ounce version: "This is my all-time favorite candle. I have gone through four of these so far! The 'Salt' smell is warm and slightly musky with a hint of ocean air." Another reviewer notes, "I absolutely LOVE this scent... The vessel is very cute—I keep it to fill with fall decor."
7. Pedestal Wood Dining Table
Featuring a sturdy pedestal base and a streamlined rectangular silhouette, this gorgeous farmhouse table is a steal at just under $500. The natural wood finish showcases the unique grain patterns and subtle color variations, making each table a one-of-a-kind piece. In fact, one reviewer says, “It is the prettiest light oak color. It’s sturdy and heavy, making it seem more expensive than it is. It is very neutral toned, not too warm, nor too grey.” Not only that but it also measures 72 inches wide—so it can comfortably seat six people—and it’s durable enough to withstand messy kids. "We have had this table for about 2 years now, and it gets used daily by three kids who aren’t exactly gentle. I have been extremely pleased with the way it has held up… have not had an issue with the finish coming off," adds a second Target shopper.
8. Grid Lines Matelassé Euro Bed Pillow
Here, a throw pillow that’s perfect for tossing on the sofa, adding to your bed or even using as a floor pillow for extra seating. The classic grid lines and matelassé texture give it a chic, timeless look that blends seamlessly with any decor—and it has an oversized, 26-inch width that makes it comfortable for lounging. This is thanks to its 100 percent cotton construction with a soft poly-fiber fill, making it easy to use anywhere around the house. "It is a nice size—when I work from my guest room, I use this pillow in my chair for support and comfort. It would make a very nice floor pillow too for company,” one reviewer mentions. Plus, a second person adds: “It’s super comfy and doesn’t have any feathers or prickly pokes coming out like other pillows I’ve had. Love the chic, beige color—goes with any couch!”
9. Stone Cottage Framed Canvas Art
This framed canvas can instantly bring a cozy, nostalgic charm to your space. The subject features a serene stone cottage nestled among lush greens, all rendered in earthy tones that make it feel like a peaceful escape. The gold frame also adds a touch of sophistication, making the piece stand out without overwhelming your decor. One customer says, "I love the subject and the mood of this wall art… adds a touch of warmth for the fall season—not overdone." It also measures 18 inches high by 20 inches wide, so it’s the perfect size to refresh a blank wall or add a finishing touch to a room—and the sawtooth back makes it easy to hang horizontally. “It gives an appearance of a heavy, expensive frame without the high price point. Since it’s so light, it went perfectly above my stovetop," another reviewer backs.
10. Upholstered Natural Wood Accent Bench
This upholstered wood bench is one of those pieces that just fits perfectly anywhere. It has a natural wood frame that feels solid and well-made, including a firm padded foam seat that’s ideal for a quick sit. The little details also add to its design, like the faux leather straps that give it a subtle boho vibe: “Perfect for our beach house guest bedroom,” one reviewer notes. Plus, the neutral polyester fabric makes it super versatile, and according to another reviewer, easy to maintain: “I really like that the cover on the bench pillow comes off for easy cleaning… it’s very modern and has a sort of minimalist look. Love how sturdy the wood is— it doesn't feel cheap at all.” They also add: “It’s easy to maneuver to different areas of the home because it is lightweight [and] only took about five minutes to assemble.”
The 10 Best New Finds From Joanna Gaines's Magnolia Lines
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