Now's BBQ: A Look Behind The Netflix-Famous & Texas's Best BBQ Joint

Snow’s BBQ
Snow’s BBQ

Snow’s BBQ, based in the tiny town of Lexington, Texas, and only open on Saturdays, is widely regarded as one of the best barbecue joints in America. Both Texas Monthly and Southern Living named it the best in Texas, and its legendary pitmaster, “Ms. Tootsie” Tomanetz, is considered barbecue royalty, especially after being featured in an episode of Netflix’s “Chef’s Table: BBQ.”


Every week, barbecue lovers come from miles around to line up for a taste of this spectacular classic Texas barbecue.


Kerry Bexley opened Snow’s in 2003, and we had the opportunity to chat with him over email about the restaurant, Ms. Tootsie, and what makes Snow’s barbecue so great. The following interview has been lightly edited for clarity.

How did Snow’s BBQ get its start?

I have been blessed with the opportunity to do many things in my life of 57 years, including prison guard, rodeo clown and bullfighter, owner of a fencing farm and ranch store, rancher, real estate agent, mining equipment operator, and landlord, to name a few. I knew in the early 2000s that there was a demand for good BBQ in this small-town of 1,100 people. Ms. Tootsie had previously owned a meat market that did BBQ on Saturdays from 1976-1996. I felt like if I could get her to be my pitmaster we could make a go at bringing BBQ back to town!


Saturdays have always been the popular day for BBQ in Lexington, because the farmers usually came to town on Saturdays to get all their supplies, and our livestock auction is just a block away, where they brought their livestock to market. Tootsie and I had a long talk in late 2002 and she agreed to come to work for me and gave me a list of things she would like for opening day, in March 2003. The first 5 years went well, but mainly just locals and farmers bringing livestock to the auction.


What do you think sets Snow’s apart from the pack?

What sets us apart from everyone is that we have stayed true to what got us to this point in the first place. Being open on Saturdays only, and with the pits and seating area all together, guests can watch everything that is done during the cooking process. Our small rustic town hosts people from all over the world each week. Last time I counted, we had visitors from 23 different states and 15 countries on a Saturday morning!


At Snow’s, you immediately become friends rather than customers. The entire staff is committed to making sure you have a great time while you’re visiting Snow’s. From the line raffle we do before opening to the free open bar to the close proximity of seating to the cooking area to, of course, all the great customer service and Texas hospitality, what you get while you are here is second to none!  Oh, and by the way, you will enjoy some of the best barbecue you have ever eaten.

Kerry, Ms. Tootsie, and the Snow’s BBQ Team
Snow’s BBQ

How has Ms. Tootsie handled her fame?

Ms. Tootsie, now 89 years of age, has handled the well-deserved fame like a champ. This didn’t happen overnight, however, as she is a very hard-working lady that has always believed in getting the work done first, then relaxing and visiting. It is very rewarding for me to know that neither of us would have ever gotten to this point in business without each other. It is also very rewarding to be able to serve great people from all over the world each Saturday morning in this small town.



Is there a secret to making such great barbecue?

Snow’s secret to making great BBQ is to keep it simple. Start with a good quality product and give it a lot of attention and TLC. Snow’s has grown considerably over the years and with growth comes great staffing. The staff at Snow’s are second-to-none, including pitmaster Clay Cowgill, who has been with Snow’s for about 9 years. He does all the briskets and ribs and is also in charge of all the cooking for our online shipping. His attention to detail sets him apart from others, as he is always looking to improve.

Where do you see Snow’s BBQ in the future?

I see Snow’s BBQ to remain with its current plan of operation for many years, as we will never outgrow our current plan to offer a great product at a compatible price with great customer service. One thing I see today that’s so sad is a lack of great customer service and great hospitality at restaurants. They’re something that everyone could offer with a little training and good leadership, and it’s free! Everyone deserves to be treated special.



This article originally appeared on Goldbelly.com and was syndicated by MediaFeed.org

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