'Yellowstone's' Cole Hauser Has a New Cowboy-Inspired Coffee Brand

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Want to wake up like a cowboy? Yellowstone star Cole Hauser has officially launched his new coffee company to help fans do just that!

Free Rein Coffee is his newest venture (along with the final season of Yellowstone) that aims to help you "get up and get after it"—just like a real cowboy. In fact, the actor who plays Rip Wheeler on Yellowstone was a bit of a cowboy in real life himself. "I've grown up around cowboys my whole life," the actor said in an Instagram post, "And I can tell you there’s nobody on Earth who works harder."

The coffee, which includes six different blends, comes in whole bean, ground, and even coffee pods! According to Free Rein's Instagram, the coffee can be described as the following: "Bold flavors. Small batch. 100% roasted in the USA. Just plain good coffee."

Plus, there's cute cowboy-inspired merchandise to boot! It's all available to buy online right now, so read on to find out more!

Yes, that means you can drink coffee like a cowboy (or like a Dutton if that's how you want to look at it). The whole bean and ground coffees come in 12-oz. bags for $15.99 each, but there are discounts for bundling or even a coffee subscription. If you get your morning cup from pods, you can also purchase 12 pods per box at $11.99.

The blends include light, dark, and medium roasts with names inspired by the wild West. Like the Homestead coffee, which is a smooth, comforting roast made from 100% Arabica blend, and can be described as "your 'back home after a long journey' coffee." For Cole's personal favorite, look no further than American Dirt, the dark roast, full-bodied blend that's "brewed for people who are serious about the coffee they drink."

Of course, you can’t have coffee without coffee mugs! Free Rein also has Western-inspired ceramic campfire mugs made entire in the USA. Some have the Free Rein logo stamped on, while others include a nostalgic bucking bison.

Homestead Medium Roast Ground Coffee

American Dirt Dark Roast Pods

Stamp Campfire Mug

Free Rein Classic 5-Panel Trucker

In an Instagram post announcing the news, Cole wrote:

"I've decided to start a coffee company inspired by these men and women who wake up before the dawn. Not because it's easy, but because it's hard. Free Rein is for anyone who gets up and works like a cowboy, gets up and chases a dream, or gets up and just feels like having a damn good cup of coffee. So get up and get after it. Dreams don't work unless you do."

This comes on the heels of a recent announcement for a new line of Yellowstone-inspired food products, like seasoning blends sold at Walmart. While Free Rein is not an official Yellowstone product, Cole says, "I hope this company and its message inspires men and women from all walks of life to get up and chase after their dreams and ambitions."

While there's no word yet on when Yellowstone season 5 will return, at least there's something brewing! 🤠

Dutton Ranch Logo Hat

Embellished Logo Belt Buckle

Dutton Ranch Arrows T-Shirt

Women's Handcrafted Eau de Parfum Spray

Dutton Ranch Engraved Cutting Board

Beth Dutton Engraved Stemless Wine Glass

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