Amazon's hosting another Prime Day this fall — what we know so far
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It’s official — Amazon’s October Prime Day sale, Prime Big Deal Days, is returning this fall. The retailer just announced that for the second time in 2024, it’s hosting a mega sale exclusive to Prime members, offering discounts on products across categories like tech, travel, home essentials, kitchen gadgets and beauty as many begin to think about holiday shopping. Amazon has not announced the exact dates of Prime Big Deal Days yet, so we’ll continue updating you as we learn more. Here’s everything we know about this October’s Prime Day.
SKIP AHEAD When is Prime Big Deal Days? | Prime Big Deal Days v.s. Prime Day | How to sign up for a Prime membership | When do early deals start? | Why trust NBC Select?
What is Prime Big Deal Days?
Prime Big Deal Days is an iteration of Prime Day — it’s typically a 48-hour sale in October that’s exclusive to Prime members, during which brands discount products to some of their lowest prices of the year. The first Prime Big Deal Days sale happened in 2022 but under a different name. Ever since, Amazon has hosted two Prime Day-level events per year.
When is Prime Big Deal Days 2024?
Prime Big Deal Days 2024 is happening in October. Amazon has not announced the exact dates yet. In 2022, the retailer’s fall Prime Day sale took place from Oct. 11 to 12; in 2023, it took place from Oct. 10 to 11.
Is Prime Big Deal Days different from Prime Day?
Other than the timing of the sales — Prime Big Deal Days in October and Prime Day in July — the sales are not much different. They’re both exclusive to Prime members and 48 hours long, plus brands discount similar products during both events. Shoppers can also take advantage of Lightning Deals and early access deals during both events. However, there’s typically more emphasis on gift giving during Prime Big Deal Days since October is when people start thinking about holiday shopping.
Prime Big Deal Days also serves as a kickoff for early Black Friday sales. In recent years, we’ve seen many retailers begin their early Black Friday and Cyber Monday sales in mid-October, so by positioning Prime Big Deal Days right before that period, Amazon sets the stage for other retailers to start rolling out their discounts.
What countries are participating in Prime Big Deal Days?
Prime Big Deal Days 2024 is happening in 19 countries, according to Amazon: Australia, Austria, Belgium, Brazil, Canada, France, Germany, Italy, Japan, Luxembourg, Netherlands, Poland, Portugal, Singapore, Spain, Sweden, United Kingdom, Turkey and the United States.
Do you need to be a Prime member to shop Prime Big Deal Days?
Yes, only Prime members get access to shop Prime Big Deal Days.
What is Amazon Prime?
Amazon Prime is the retailer’s loyalty program. A standard membership costs $139 a year or $15 a month, and new members get a 30-day free trial. Amazon also offers discounted student memberships ($69 a year) and memberships for those who qualify for certain government assistance programs ($7 a month).
Benefits of a Prime membership include access to shop Prime Day deals and free, fast shipping, such as free two-day, one-day and same-day delivery. Prime members also get a handful of streaming and entertainment perks, plus they can order groceries online through Whole Foods or Amazon Fresh and sign up for a free Grubhub+ membership.
How do you sign up for a Prime membership before Prime Big Deal Days 2024?
Before Prime Big Deal Days, you can sign up for a Prime membership on Amazon’s website or app. New members get a 30-day free trial — Amazon automatically charges you for your Prime membership once the free trial period ends.
When do early October Prime Day deals start?
Prime members can shop for early deals as Prime Big Deal Days approaches. The retailer typically starts offering early deals a few weeks before the event, with the most plentiful options and the best prices available the week before. To stay updated about early deals, download the Amazon app, which can notify you about sales in real time.
Are other retailers hosting October mega sales?
Retailers like Walmart, Target and Best Buy tend to host mega sales around Prime Big Deal Days, similar to how they do so during Prime Day. Other retailers have not announced details about their October savings events yet, but we’ll keep you updated as we learn more.
Why trust NBC Select?
I am an associate updates editor at NBC Select who has been covering Amazon since 2020. In addition to numerous sales stories, I wrote NBC Select’s history of Amazon Prime Day and Prime membership guide. For this article, I researched Prime Big Deal Days 2024 and reviewed information from Amazon press releases.
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