Dollar General shares crater 25% as retailer cuts outlook, blaming ‘financially constrained’ customers

A Dollar General store exterior (Phelan M. Ebenhack / AP file)
A Dollar General store in Lakeland, Fla., on June 5.

Dollar General shares tumbled Thursday after the discount retailer slashed its sales and profit guidance for the full year, suggesting its lower-income customers are struggling in this economy.

Shares of the retailer, which caters to more rural areas, tumbled 25% in premarket trading after the earnings report.

The company now expects fiscal 2024 same-store sales to be up 1.0% to 1.6%, lower than prior outlook for a 2% to 2.7% increase. Earnings per share for the year are expected to be in the range of just $5.50 to $6.20, versus the prior forecast of $6.80 to $7.55 per share.

“While we believe the softer sales trends are partially attributable to a core customer who feels financially constrained, we know the importance of controlling what we can control,” said CEO Todd Vasos in a statement.

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Dollar General also reported disappointing numbers for the latest quarter. EPS of $1.70 per share came in below an LSEG estimate of $1.79 per share, while revenue of $10.21 billion was also lower than the analyst expectation of $10.37 billion.

Competitor Dollar Tree was falling in sympathy, off by more than 9% in premarket trading.

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