New partnership unveiled touting White House efforts in Black, Latino communities
Black and Latino voting organizations have teamed up for a new campaign touting the Biden-Harris administration’s efforts to support the two communities over the last three years.
The Voto Latino Foundation and Vote To Live Foundation announced a new six-figure digital education campaign in partnership with Building Back Together for Black and Latino communities. The campaign, unveiled Wednesday, will highlight the White House’s accomplishments on things like lowering the price of insulin and other prescription drugs, eliminating junk fees and creating 800,000 manufacturing jobs.
“The Biden-Harris Administration has made historic investments in the Latino community by creating millions of good-paying jobs, decreasing Latino unemployment, expanding access to affordable health care, and protecting families,” María Teresa Kumar, Voto Latino Foundation co-founder and president, said in a statement.
“At a time when Latinos are a target for misinformation, Voto Latino Foundation will double-down on its efforts to inform Latinos across the nation and to empower our community,” she added.
The campaign comes as advocates warn of disinformation targeting both Black and Latino voters ahead of November.
Just this year, a report from Onyx Impact found that more than 40 million Americans within Black online spaces may have been given disinformation about the election. Still, enthusiasm among Latino voters has skyrocketed.
Voto Latino facilitated 36,000 registrations in the six months leading up to July 21. But in the weeks since Vice President Harris announced her presidential campaign, after President Biden withdrew from the race, the group has registered 120,000 additional voters.
Meanwhile, Black Americans continue to be strong supporters of the Democratic Party.
Recent polling shows that a majority of Black voters are just as excited this year, if not more excited, than in 2008, when then-Sen. Barack Obama (D-Ill.) became the first Black president.
“This administration made promises and kept them, from creating 2.6 million jobs for Black workers, cutting Black child poverty in half, reducing the racial wealth gap by increasing Black wealth by 60 percent, appointing more Black judges than any predecessor, and prosecuting the killers of George Floyd and Ahmaud Arbery,” said Stefanie Brown James, president of the Vote To Live Foundation.
“The Biden administration understands Black Americans deserve to live within a fair legal system without fear of violence or unfair prosecutions,” she continued. “Furthermore, the administration’s policies support Black Americans in becoming college students, business entrepreneurs, innovators and thinkers, scientists, wind and solar engineers, doctors, teachers, and lawyers, which strengthens our nation’s domestic and global viability and encourages future generations to build on what the administration has accomplished.”
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