Shh! Amazon Secretly Added These Top Designer Items to Its Prime Day Sales

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This isn’t my first Amazon Prime Day; I’ve covered the savings event fastidiously for the past three years. So when I tell you it’s a BFD that Amazon Luxury Stores is included in this year’s Prime Day sales, I really mean it. Plus, today, July 17, is the final day to shop the sale.

While the two-day sale sees markdowns on thousands of items across Amazon’s vast inventory, its designer brands have historically been excluded from discounts. Imagine my surprise, then, when I found the following information quietly hidden in one of the massive e-tailer’s corners, many clicks away from the home page:

During Amazon Prime Day, Prime members can save an additional 20 percent off select items with code LUXPRIME24 at checkout.

Direct me to the nearest rooftop so I can shout this to the masses, please. Naturally, terms and conditions do apply, but the promotion is valid for savings up to $1,000—that’s a lot of dollars!

Included items span fashion, accessories, and even beauty from high-end brands, including Rick Owens, Rodarte, Dr. Barbara Sturm, Monpure, and Pietro Simone (which happens to be one of Alix Earle’s favorites).

Silk Crepe Bias Dress With Velvet Ribbon Bow Details

Watermill Woven Bag

Riziana Leather Ballerinas

Horsebit Belt

Dean Cotton Skirt

Cotton Chambray Long Dress

Cunov Fade Face Cap

Ellis Sunglasses

Back Panel Tee

Leather Skort

Fiorella Top

Lilibeth Sandals

Top & Skirt Set

Crystal Eyelet Halter Top

Khais Flats

Tall Canasta Coin Purse

High Waist swimsuit

Icon Nylon Unisex Boots

You can expect to see a plethora of Giuseppe Zanotti shoes, so consider stocking up. And while we’re in the thick of summer right now, there’s also an abundance of ski gear from brands like Perfect Moment included in the sale. Keen-eyed shoppers will also find a variety of swim sets, bridal-ready frocks, and Moon Boots for 10 percent off.

In case you haven’t heard, Amazon also offers pre-loved designer items from iconic labels like Gucci, Fendi, Chrome Hearts, Louis Vuitton, Thom Browne, Chanel, Hermes, Balenciaga, Dior, and more—and these items are marked down, too.

If you don’t find anything in the Prime Day-specific offerings, there are also several other designer sales running concurrently on Amazon, which offers up to 60 percent off other select items. Oh, and you also can shop Larroudé’s editor-loved shoes at up to 50 percent off.

Lip Glorifier

Face Cream

Strengthening Silk Protein Shampoo

Apricot Penta-Acid Polish

Phytoactive Cleansing Balm

Glow Kit

The Natural Surf Spray

Perfect Line Everytime Eyeliner

Mango Skin

Style and Protect Silk Scrunchie Trio

Rubberlash Mascara

Enriched Vitamin Serum

Cell Forte Serum

Hollywood EGF Micro-Needling + Ion Infusion Kit

The Exceptional Overnight Chronobiology Peel

Gold Cryo Facial Set

Angela Caglia Rose Quartz Eye Mask,

Imperfection Body Diminisher

Cleansing Oil

GLO Lite Travel LED Mask

Soothing Bath and Shower Oil

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