What Is TikTok's Viral 'Dubai Chocolate' And Where Can You Get It?
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If you've scrolled TikTok recently, you've likely caught wind of the internet's latest obsession: Dubai chocolate. Even if you've seen the decadent dessert, you probably don't know how it's made or where to get it.
The vibrant chocolate bar, which is splattered in edible paint, is stuffed with a pistachio and knafeh filling—the latter of which is a traditional Middle Eastern dessert crafted from sweet, buttery phyllo pastry strands, People Magazine reports.
@Mariavehera257 was one of the first creators to take her taste test to TikTok. "WOW, JUST WOW!!!" She captioned her now-viral video, which has racked up 4.9 million likes and over 45k comments. "Can’t explain how good these are! When a chocolate dessert and a piece of art meet, this is what you get."
"I don’t even like chocolate but I love pistachios so I would devour this," one user commented. "Please I need this in my country," another person commented.
While bakeries across the world are already recreating the viral dessert, it first originated at Fix Dessert Chocolatier in Dubai. Hence the name, Dubai Chocolate.
"Creating these chocolate bars was a dream I’ve had for a long time," founder Sarah Hamouda told People, while the experience has been "surreal."
"As an expat living in Dubai, surrounded by such a beautiful mix of cultures, I really wanted to make something that people from all over the world could connect with—something that could bring back special memories no matter where you’re from," she said.
Imitations have popped up on Amazon and Etsy. Nuts Factory, which has stores in New York, New Jersey, and Massachusetts, has similarly recreated the viral chocolate—though some users seem less than impressed with the flavor of this copycat. According to People, recreations of the Dubai chocolate bar can also be found in Texas at Truman Chocolates, Michigan's Farhat Sweets, and Sweeties Candy Cottage on Long Island.
"When I first started FIX Dessert Chocolatier, I never imagined our chocolate bars would become so popular. It’s been overwhelming in the best possible way," Hamouda told People. "Seeing how much people love them makes me so proud, and I feel so lucky to be part of this journey."
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