Here’s Why Flavor Flav Is at the 2024 Paris Olympics

paris 2024 olympic games previews
Here’s Why Flavor Flav Is at the Paris OlympicsMike Lawrie - Getty Images

In the event you haven't had your eyes glued to the screen to catch every second of the 2024 Olympics (can't relate), let us be the first to break the news that Flavor Flav has become one of the global competition's highlights.

Like, it's truly been heartwarming to watch the celeb do everything from be an audience member while the athletes are in action to stop for hugs and handshakes at the Team USA House.

paris olympics women's water polo
The Washington Post - Getty Images

“This is quite an experience for me right now, you know, because the only time I’ve ever seen the Olympics was on TV,” Flavor Flav revealed to the Associated Press (via ABC News) of the experience. “You know what I’m saying? But I always wanted to see what it felt like being there. So now I got the opportunity to be here. It’s the best.” Brb, sobbing!

Now, despite the fact that we can *all* agree this crossover is beyond heartwarming, you might be a bit curious about how we got here in the first place. Enter: your gold medalists in all things the 2024 Olympics—aka us!

'Kay, so why *is* Flavor Flav at the 2024 Paris Olympics?!

Good Q! Earlier this month, a press release c/o the USA Water Polo organization revealed it had signed a five-year sponsorship deal with the musician, who is the “official hype man” for the women’s and men’s national teams.

According to the agreement, “Flavor Flav will make a financial contribution to the 2024 USA Women's Water Polo Olympic Team, demonstrating his commitment to supporting these elite athletes as they strive for Olympic gold in Paris. Though the financial details are not disclosed, this contribution underscores Flav's dedication to fostering excellence in women's sports.”

The press release *also* noted that he’d be making “multiple appearances” at USA Water Polo events every year (including the Olympics!) and engaging in “extensive social media collaboration” with the team, “leveraging Flav's influential presence to amplify the sport's reach and engage new audiences.”

paris 2024 olympic games previews
Mike Lawrie - Getty Images

How did the sponsorship deal come about?

Prepare to break out some Kleenex for this one! The road to Flavor Flav’s Olympic debut first started when record-breaking Team USA captain Maggie Steffens took to Instagram in May to post about her experience with the program and how much she appreciates her water polo teammates. However, she *also* underscored the financial struggle that most Olympic athletes experience.

“Some may not know this, but most Olympians need a 2nd (or 3rd) job to support chasing the dream (myself included!) and most teams rely on sponsors for travel, accommodations, nutritional support, rent/lodging, and simply affording to live in this day and age. Especially female sports and female athletes,” her post revealed, in part. “Leading into this Olympics, let’s continue to increase exposure of female teams & female athletes so they can continue to pursue their dreams & show the world what they do best 💪🏼 We are ONE TEAM!”

In response, Flavor Flav took to the comments section to iconically reply this masterpiece:

instagram
Instagram


And the rest is history! The exchange turned into the current sponsorship deal between the rapper and USA Water Polo, which led to Flavor Flav attending multiple games and even jumping into the pool with the women’s team.

Oh, and let's not forget this incredible moment between him and First Lady Jill Biden:

In short: This is the partnership that truly keeps on giving!

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